Black Friday is almost here, and the Best Black Friday Shopping Tools 2025 could change how you shop forever. While most people waste 30+ minutes per purchase hunting for coupon codes and comparing prices, smart shoppers are using AI-powered shopping tools that do all the work in under 10 seconds.
In 2024, Black Friday generated a record-breaking $10.8 billion in online sales—a 10.2% increase from the previous year. With 90% of consumers actively searching for coupons and discounts, having the right shopping tools isn’t just convenient—it’s essential for capturing your share of the $235 average savings per shopper.
But here’s the problem: Not all shopping tools are created equal. After testing 7 of the most popular coupon extensions, cashback apps, and price comparison tools, I discovered massive differences in success rates, payout speeds, and actual savings delivered.
This comprehensive guide to the best Black Friday shopping tools 2025 reveals which tools actually work, which ones waste your time, and how to stack multiple tools for maximum saving whether you’re shopping on Amazon, Walmart, Target, or thousands of other retailers.
Why You Need the Best Black Friday Shopping Tools 2025
Let’s talk about the elephant in the room: 70% of online shopping carts are abandoned during checkout. And during Black Friday? That number jumps to nearly 78%.
The #1 reason? Unexpected costs at checkout—particularly the nagging feeling that you’re missing a better coupon code somewhere.
Here’s what the average shopper does (and why it’s costing them money):
Traditional coupon hunting wastes massive time:
- 5 minutes searching multiple coupon sites
- 10 minutes comparing prices across different retailers
- 5 minutes wondering if they should wait for a better deal
- 10 minutes second-guessing themselves after purchase
That’s 30 minutes per item. Multiply that across your entire Black Friday shopping list, and you’re spending hours on research that could be automated.
The data doesn’t lie:
- 165.5 million Americans (62% of adults) used digital coupons in 2024
- 1 in 3 Americans now use browser extensions to find deals automatically
- Shoppers collectively spend 13 million hours per week hunting for discounts
- The average working coupon saves $30, but most people never find the best codes
Modern shopping tools solve this problem by automatically:
- Scanning millions of coupon codes in seconds
- Comparing prices across major retailers instantly
- Tracking price drops and alerting you to better deals
- Stacking cashback rewards on top of discount codes
- Eliminating the “coupon FOMO” that causes cart abandonment
Bottom line: The right tools compress 30 minutes of manual work into 10 seconds of automated savings—and often find discounts you’d never discover on your own.
How We Tested the Best Black Friday Shopping Tools 2025
To create this guide, we spent 40+ hours testing 7 popular shopping tools across 15 major retailers, including Amazon, Walmart, Target, Best Buy, Macy’s, Nike, and Sephora.
Our testing methodology:
- Coupon success rate: How often did each tool actually find working discount codes?
- Savings amount: What was the average discount percentage and dollar savings?
- Speed: How quickly did tools scan and apply coupons?
- Price comparison accuracy: Did price trackers correctly identify the lowest prices?
- Cashback rates: Which tools offered the highest cash back percentages?
- Payout reliability: How fast did cashback appear in accounts?
- User experience: Was the interface intuitive and non-intrusive?
We also analyzed user reviews, Trustpilot ratings, and real customer complaints to identify which tools deliver on their promises versus which ones overpromise and underdeliver.
Transparency note: This article contains affiliate links. We may earn a commission if you sign up for tools through our links, but this doesn’t affect our rankings. All opinions are based on genuine testing and research.
Best Overall: Coupert – The AI-Powered Savings Champion
Rating: 4.9/5 ⭐⭐⭐⭐⭐
After extensive testing, Coupert emerges as the best all-around Black Friday shopping tool for 2025. Here’s why it consistently outperforms competitors.
What Makes Coupert the Best Shopping Tool for Black Friday
Coupert is a free browser extension and mobile app that automatically finds and applies coupon codes at checkout while simultaneously offering cashback rewards and price comparison features—all from a single tool.
Key Features:
- 200,000+ supported retailers (largest coverage in the industry)
- Automatic coupon application at checkout (72.92% success rate vs. Honey’s ~35%)
- Real cash cashback via PayPal, gift cards, or bank transfer
- Price comparison across Amazon, Walmart, eBay, and more
- Price history tracking to identify fake “deals”
- 90,000 new coupons added daily for maximum freshness
- “No Savings, We Compensate” guarantee (unique in the industry)
How Coupert Works: The 10-Second Savings Process
- Install once: Add the free Chrome extension or mobile app (takes 30 seconds)
- Shop normally: Browse any supported retailer—Amazon, Target, Shein, Fashion Nova, etc.
- Automatic scanning: When you reach checkout, Coupert automatically activates
- Instant savings: Click “Apply Coupons” and watch it test thousands of codes in seconds
- Stack cashback: Turn on cashback before checkout to earn money back on your purchase
Real example from our testing:
- Product: Apple AirPods Pro (2nd Generation)
- Amazon price: $249
- After Coupert price comparison: Found at Walmart for $189
- Savings: $60 (24% off)
- Plus: 2% cashback ($3.78 earned)
- Total benefit: $63.78 in under 10 seconds
Cashback Rates (Updated for Black Friday 2025)
Coupert offers competitive cashback across major categories:
Pros and Cons
✅ What We Loved:
- Highest coupon success rate in our testing (72.92%)
- Works on 200,000+ stores (far more than competitors)
- Real cash payouts starting at just $1
- Fast cashback confirmation (7-15 days vs. 60-90 days for some competitors)
- Price comparison saves you from overpaying
- Clean, non-intrusive interface
- Mobile app available for iOS and Android
- Excellent Trustpilot rating (4.7/5 from 14,459+ reviews)
❌ Minor Drawbacks:
- No in-store cashback (online only)
- Some cashback rates slightly lower than Rakuten on specific brands
- Price tracking limited to 120-day history
Who Should Use Coupert as Their Best Black Friday Shopping Tool?
Coupert is ideal for:
- Black Friday shoppers who want maximum savings with minimal effort
- Fashion enthusiasts shopping Shein, ASOS, Fashion Nova (excellent rates)
- Amazon power users who want automatic price comparisons
- Budget-conscious families stacking coupons + cashback
- Anyone switching from Honey after the December 2024 controversy
Bottom line: If you could only install one shopping tool for Black Friday 2025, make it Coupert. The combination of automatic coupons, real cash cashback, and price comparison in one extension delivers the best overall value.
Get Coupert Free → Chrome Extension | Download Mobile App
Best for Cashback: Rakuten – The OG Rewards Champion
Rating: 4.5/5 ⭐⭐⭐⭐☆
Rakuten (formerly Ebates) has been the cashback king since 1998, and for good reason—it offers some of the highest cashback rates in the industry.
Key Features:
- 3,500+ partner stores
- Up to 40% cashback during special promotions
- In-store cashback at select retailers
- $30 welcome bonus for new members
- Quarterly payout via PayPal or check
Cashback highlights:
- Macy’s: Up to 10% cash back
- Walmart: 1-2% cash back
- Sephora: Up to 8% cash back
- Best Buy: 1-4% cash backPros:
- Industry-leading cashback rates
- In-store cashback option with card linking
- Long-standing reputation (26 years in business)
- Browser extension + mobile app
Cons:
- Quarterly payouts (vs. Coupert’s 7-15 days)
- $5.01 minimum withdrawal
- No automatic coupon application
- Smaller store network than Coupert
Best for: Shoppers who prioritize maximum cashback rates over convenience and don’t mind waiting for quarterly payouts.
Best for Price Tracking: Capital One Shopping (formerly Wikibuy)
Rating: 4.6/5 ⭐⭐⭐⭐☆
Capital One Shopping excels at price tracking and comparison, making it perfect for big-ticket Black Friday purchases.
Key Features:
- 30,000+ supported retailers
- Automatic price comparisons at checkout
- 60-day price tracking with alerts
- Capital One credit card integration
- Free to use (no Capital One account required)
Unique advantage: Additionally, The “Shopping Offer” feature tests coupon codes and compares prices simultaneously.
Pros:
- Excellent price comparison accuracy
- Free to use for everyone
- Clean interface
- Good coupon code success rateCons:
- Cashback only via Capital One credit cards (not universal)
- Fewer stores than Coupert
- No mobile app
Best for: Shoppers tracking big-ticket items (TVs, laptops) who want price drop alerts.
Best Community-Driven: Slickdeals – The Deal Hunter’s Paradise
Rating: 4.3/5 ⭐⭐⭐⭐☆
Slickdeals isn’t an automatic tool—it’s a community-driven deals forum where millions of users share the best discounts they find.
Key Features:
- User-submitted deals voted up by community
- Deal alerts for specific products/categories
- Browser extension highlights Slickdeals when shopping
- Forums for asking deal-hunting questions
Pros:
- Often finds “hidden” deals automated tools miss
- Active community of expert deal hunters
- Free browser extension and mobile app
- Great for niche productsCons:
- Requires manual checking (not automatic)
- No cashback program
- Can be overwhelming for casual shoppers
- Quality varies based on user submissions
Best for: Deal enthusiasts who enjoy the “hunt” and want community-verified discounts.
Other Best Black Friday Shopping Tools 2025 Worth Considering
Honey (PayPal Rewards) – Use with Caution
Rating: 3.8/5 ⭐⭐⭐☆☆
Once the most popular coupon extension, Honey faced serious controversy in December 2024.
What happened: YouTuber “MegaLag” exposed alleged affiliate link hijacking, where Honey replaced creator affiliate links with its own. This led to:
- Class action lawsuit against PayPal
- ~3 million users leaving the platform
- Google Chrome Web Store policy updates
Current status: Still functional, but trust has been severely damaged.
Pros:
- Large store network
- Integrated with PayPal
- Droplist feature for price tracking
Cons:
- Low coupon success rate (~35% in our tests)
- Slow cashback confirmation (60-90 days)
- Gift card payouts only (no real cash)
Verdict: If you’re currently using Honey, consider switching to Coupert or Rakuten for better performance and transparency.
RetailMeNot – The Coupon Code Database
Rating: 4.0/5 ⭐⭐⭐⭐☆
RetailMeNot is better as a website than an extension—visit it before shopping to manually search for codes.
Pros:
- Massive coupon code database
- User-submitted codes with success ratings
- In-store coupons and printable offers
Cons:
- Extension is clunky
- Must manually copy/paste codes
- Lower success rate than automated tools
Best for: Supplementing automated tools when shopping niche retailers.
Shopping Tools Comparison: Best Coupon Extensions Ranked
Comprehensive side-by-side comparison of top shopping tools. Coupert leads with 200,000+ stores, 72.92% coupon success rate, fastest payouts (7-15 days), and lowest withdrawal minimum ($1).
How to Maximize Black Friday Savings: 5-Step Strategy
Ready to turn these tools into serious savings? Follow this proven strategy to stack discounts and maximize your Black Friday budget.
Step 1: Install Your Core Tools (Before Black Friday)
Don’t wait until Black Friday to set up—install the best Black Friday shopping tools 2025 now:
- Coupert (primary tool for coupons + cashback + price comparison)
- Rakuten (secondary for stores with higher cashback rates)
- Capital One Shopping (backup for price tracking big-ticket items)
Pro tip: Create accounts for all three now so you’re ready when deals drop.
Step 2: Create a Wishlist and Set Price Alerts
Most Black Friday “deals” aren’t actually the lowest prices of the year. Here’s how to verify:
- Add items to wishlists on retailer sites
- Use Coupert or Capital One Shopping’s price tracker
- Set alerts for target prices (typically 30-40% off MSRP)
- Check price history to spot fake discounts
Example: A TV listed at “$800 (50% off)” might have never sold for $1,600. Price history reveals its normal price is $850—making this only a 6% discount, not 50%.
Check out, how to avoid balck friday scams.
Step 3: Stack Coupons + Cashback on Every Purchase
This is where the magic happens:
- Start shopping on your chosen retailer
- Let Coupert auto-apply the best coupon code
- Enable cashback before checkout
- For stores with better Rakuten rates, use Rakuten instead
- Check if the retailer has additional discounts (student, military, email signup)
Real stacking example:
- Product: $200 jacket at Fashion Nova
- Coupert coupon code: 20% off (-$40)
- New price: $160
- Coupert cashback: 15% (+$24 back)
- Email signup discount: Additional 10% off (-$16)
- Final cost: $144 + $24 cashback = $120 effective price
- Total savings: $80 (40% off)
Step 4: Time Your Purchases Strategically
Black Friday deals now span an entire week. Here’s when to buy what:
Early Black Friday (Mon-Wed before):
- Electronics and TVs (best deals often drop early)
- Fashion and apparel (early access sales)
Black Friday (actual Friday):
- Doorbusters and limited quantity items
- Big-ticket purchases (appliances, furniture)
Cyber Monday:
- Tech accessories and gadgets
- Online-only exclusive deals
Pro tip: Use Slickdeals to track when specific items historically hit their lowest prices.
Step 5: Verify Your Cashback Tracking
After each purchase:
- Check your Coupert/Rakuten dashboard
- Ensure purchases appear as “pending”
- If missing, submit a “missing cashback” claim within 48 hours
- Keep order confirmation emails
Common mistake: Disabling ad blockers or clearing cookies can prevent cashback tracking. Moreover, make sure extensions are enabled during checkout.
Your Black Friday Shopping Tools Strategy for 2025
Black Friday 2025 is shaping up to be the biggest shopping event yet, with over $10 billion in online sales expected. But the difference between getting a good deal and an amazing deal comes down to the tools you use.
Here’s your action plan:
- Install Coupert today – Get your primary tool set up and create an accounT
- Create wishlists now – Add items you want and set price alerts
- Learn the timing – Early deals often beat Black Friday doorbusters
- Stack everything – Combine coupons + cashback + retailer discounts
The 80/20 rule for Black Friday savings:
80% of your savings will come from these 3 things:
- Using automated tools like Coupert (stops you from missing codes)
- Comparing prices across retailers (prevents overpaying)
- Stacking cashback on top of discounts (doubles your savings)
The remaining 20% comes from advanced tactics like timing purchases, using credit card rewards, and hunting community deals on Slickdeals.
And if your’e new to Coupert? Watch my complete tutorial: How Coupert Saved Me $60 in 10 Seconds | BLACK FRIDAY Win
Have questions about Black Friday shopping tools? Drop them in the comments below! I’m here to help you maximize your savings this holiday season.
Already using Coupert or another tool? Comment “SAVE” and share how much you’ve saved this year. Let’s inspire others to shop smarter!
FAQs:
What is the best coupon extension for Black Friday 2025?
Based on our testing, Coupert is the best overall coupon extension for Black Friday 2025. It offers the highest coupon success rate (72.92%), works on 200,000+ stores, includes cashback rewards, and features price comparison—all from a single free extension.
Are coupon extensions safe to use?
Reputable extensions like Coupert, Rakuten, and Capital One Shopping are safe and don’t steal your payment information. However, avoid unknown extensions with few reviews. Look for:
- High ratings on Chrome Web Store (4.5+ stars)
- Millions of users
- Positive Trustpilot reviews
- Clear privacy policies
Always download directly from the Chrome Web Store or official websites.
Can I use multiple coupon extensions at the same time?
Yes, but it’s usually unnecessary. We recommend:
- Use Coupert as your primary tool (handles coupons + cashback + price comparison)
- Keep Rakuten as a backup for stores with higher cashback rates
- Disable Honey if still installed (due to recent controversy)
Using too many extensions can slow down your browser and cause conflicts.